Apple Targets Apple TV+ Launch in November, Weighs $9.99 Price After Free Trial

  • Company eyes $9.99 price, free trial, ties with other services
  •  Apple builds array of new services to augment hardware sales

Apple Inc. plans to roll out the Apple TV+ movie and TV subscription service by November, part of a drive to reach $50 billion in service sales by 2020.

The company will introduce a small selection of shows and then expand its catalog more frequently over several months, people familiar with the matter said. A free trial is likely as Apple builds up its library, said the people, who asked not to be identified because the plans aren’t public.

Source Story: Bloomberg

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